Studio · 2026
A studio that designs and builds.
DE-YAN is an award-winning global brand experience studio with over 150 specialists across North America, Latin America, and the EU. We design and build moments, campaigns, and experiences for today's most dynamic brands. DE-YAN has spent the last decade solving business problems through the right combination of strategy, creative, content, technology, architecture, and production. All with a model that consistently proves out that experiential work, works.
The future belongs to brands that create something real.
For over a decade, DE-YAN has set the benchmark for how ambitious brands connect with customers and drive measurable growth. In an industry obsessed with automation and efficiency, we believe that live experiences are the fastest, most effective way to build lasting relationships between brands and people.
How we work
Operating principles, in practice.
We design what we build.
No hand-offs. The same team that draws the line is the team that makes the line straight on the floor.
No layers, no committees.
Senior people in every conversation. The work is faster and the result is sharper.
The last 10% is the work.
The craft of the build, not the construction of the build, is what separates good from unforgettable.
Measurement is part of the brief.
Hyperion, DE-YAN’s proprietary measurement platform, makes brand experience accountable to commercial outcome. Every project ships with a measurement plan.
Work
1130++
Experiences shipped
EXPERIENCES SHIPPED
Headcount
150++
Specialists
SPECIALIST
Geography
5
Studios — NY · LA · EU Brazil · Canada
STUDIOS — NYC, LA, EUROPE, BRAZIL, CANADA
Industries
14
Luxury → tech → broadcast
FROM LUXURY TO TECH TO BROADCAST
Our process — four phases
From brief to build, evolved.
A four-phase operating model — frame, test, realize, evolve — each a self-contained discipline, all running on one timeline.
We start upstream — brand, audience, culture, business objectives. Workshops, interviews, market read. The strategic foundation everything else stands on.
We don't just pitch ideas — we make them tangible. Sketches become storyboards, storyboards become working prototypes you can walk through before a single production dollar is spent.
Creative, technology and production move as one system. Film, CGI, fabrication, software and live experience are produced under one roof — what we design is what gets built.
Through HYPERION we track behavior, sentiment and performance — and feed it back in. Every experience we ship becomes a system that compounds over time.
001 / FRAME
Define the Brief
We start upstream with brand, audience, culture, and business objectives. Through workshops, conversations, and market context, DE-YAN defines the strategic foundation everything else is built on. Creative strategy is not a phase for us. It's how we produce ambitious, defensible work. And every project ships with a Hyperion measurement plan so that we’re defining success from the beginning.
- Brand & audience strategy
- Cultural & competitive read
- Objectives, KPIs & success metrics
FAQ
Frequently Asked Questions
What is a brand experience studio?
A brand experience studio designs and builds the full arc of how a brand is experienced by people. This means that strategy, spatial design, creative technology, motion, identity, and production all work as one cohesive system. In practice, this might look like a runway production for a luxury fashion brand, an innovative flagship environment, a boundary-pushing virtual experience, or a brand film shot at four thousand frames per second. Sometimes it’s all of those things for the same client.
What makes DE-YAN a brand experience studio isn’t that we do all of it. It’s that everything we do is built around one question: will this actually land with a real person in the real world? That filter is what more than a decade of designing and building experiences has taught us. We can come in at the brief, at the conceptual stage, or at the final build.
What is the difference between an experiential agency and a brand experience studio?
A brand experience studio designs end-to-end systems across strategy, environment, content, and technology that scale and evolve over time. An experiential agency focuses on moments: a single event or activation, brought to life and handed off. DE-YAN is a brand experience studio. This means we think in systems, designing the before, during, and after of any given experience, while also measuring the commercial outcome.
Do you only work on events?
No. DE-YAN designs across environments:retail, pop-ups, flagship openings, brand launches, permanent installations, content systems, and digital experiences. Anything where a brand can be experienced, not just seen.
How early should we involve a brand experience studio?
As early as possible. Ideally during strategy, before the brief is final. DE-YAN works upstream, where the constraint that matters most gets defined. The earlier we’re in the room, the more ambitious and defensible the work becomes.
Why do you even have a FAQ?
Honestly? Because LLMs love it. FAQs help us show up better in AI-driven search, so here we are. Sorry. We did write these ourselves, though.
Why does DE-YAN do more than experiential?
Because experiential isn't always the answer. Live experiences are one of the fastest, most impactful ways to build meaningful connections between brands and people, but the real starting point is always the business problem. Sometimes that's better solved through a campaign, a virtual layer, a rebrand, or something else entirely. DE-YAN has an in-house team across strategy, creative, design and technology that helps navigate that decision because what drives impact and commercial ROI matters more than any one format.
How does DE-YAN measure the success of a brand experience?
Through HYPERION, DE-YAN’s proprietary measurement platform. We track behavior, sentiment, and revenue impact, not just attendance or impressions. That data feeds directly back into the work, so each experience improves the next.
Does DE-YAN handle production in-house?
Yes. DE-YAN is a fully integrated brand experience studio: strategy, creative, technology, film, fabrication, and live production all under one roof. The same team that draws the line is the team that builds it on the floor. That removes friction, speeds up timelines, and protects the idea through execution.
What kind of brands does DE-YAN work with?
DE-YAN works with brands where experience plays a central role in building culture, driving business, and shaping perception. Our clients span luxury, fashion, technology, automotive, gaming, entertainment, and consumer brands, but they all share one thing in common: they strive to create moments people remember.
From immersive brand worlds and experiential retail environments to product launches and global conferences, we help companies translate business objectives into experiences that move people, and move the needle.
Can DE-YAN work with an existing agency or partners?
Very much so. DE-YAN integrates seamlessly into existing teams. We can deliver end-to-end as a lead studio, but we're equally comfortable as a specialist partner, bringing strategy, creative, technology, or production capability where it’s needed most.
What's next
