Woman in a black dress standing on an illuminated poolside terrace at night, with a backlit FENTY SKIN sign in the hedge and a city skyline in the distance.

A House Party Made for the Internet

Client: Fenty Skin
Industry: Beauty
Output: Creative Strategy
Services: Creative Technology, Creative Strategy

Fenty Skin was launching during a moment when physical events weren’t possible. To celebrate, they wanted something that felt as intimate and exciting as a launch party rather than yet another livestream.

DE-YAN built a virtual house party where guests could discover the product at a custom Fenty Spa shop, have AI bartenders mix recipes from their own at-home ingredients, meet on a live DJ dance floor, and catch surprise appearances from Lil Nas X and Rihanna’s inner circle—with the chance to meet Rihanna herself for the most engaged guests.

Webby Award
Winner

Purple-lit lounge with a silhouetted figure at a DJ mixing console, flanked by studio speakers, a wall-mounted screen, and a glowing FENTY SKIN sign beneath it.

Round, vault-ceilinged lounge with a sunset mural, bottle shelving, and a circular illuminated bar console in the center.

3D rendering of a Mediterranean-style mansion at dusk with a car in the driveway and a white FENTY SKIN invitation card overlaid on the scene.

3D rendering of the same mansion exterior at dusk with a white FENTY SKIN invitation card and call-to-action button overlaid.

Wooden pool deck bordered by lush landscaping under a pink and orange sunset sky.