022A Product Universe for Meta’s Annual Developer Conference
- Client
- Meta
- Industry
- Consumer Tech
- Output
- Experiential
Meta needed every product experience across its flagship developer conference including Ray-Ban Meta, Quest, Horizon Worlds, and more, to feel like one coherent world, year after year, as the product lineup keeps expanding.
DE-YAN has designed the full experiential build across Meta's MPK22 campus for multiple consecutive years, evolving the experience alongside Meta's product roadmap. The 2025 build included the Hypernova Pavilion, a four-room Ray-Ban Meta journey through Pop Art, Underground Avantgarde, Retro Futura, and Wonderland; the Oakley Meta Park with live BMX performances and a ski simulator; a VIP Garden with AI-prompted sculpture installations; and all graphics, motion content, and wayfinding across every zone, each room built around a specific product feature so the technology could take center stage.
- 2,000
- Attendees
- 3,000
- Online Audience
- 8
- Distinct Experience Zones
