014AR Fashion’s First Major Cultural Moment
- Client
- Snap Inc.
- Industry
- Fashion & Luxury
- Output
- Experiential
Vogue and Snapchat needed to show how AR could advance the world of fashion.
DE-YAN designed the full exhibition curated by Edward Enninful OBE, debuting at Cannes in 2022, then London Fashion Week in 2023. Eight designer rooms including Gucci, Balenciaga, Dior, Versace, and Stella McCartney, each with bespoke Snapchat AR lenses. The inaugural edition generated 48M+ AR lens views globally.
- 48M+
- AR lens views globally
- 8
- designers on display
- 3 editions
- Cannes, Los Angeles, and London Fashion Week
