017A Pop-up Built To Outlive Itself
- Client
- Versace
- Industry
- Fashion & Luxury
- Output
- Experiential
Versace needed a pop-up for the Shanghai Mall that could draw shoppers to the Cruise Capsule Collection.
DE-YAN designed a coral reef-inspired 3D-printed structure that doubled as a retail environment and an environmental artifact. An interactive motion-reactive floor responded to consumers moving through the space. The structure itself was designed to be dropped into the ocean after the activation ended, supporting coral reef regrowth.
