Three people stand on a mirrored floor inside an immersive room with walls of colorful, glitch-patterned video screens.

An Immersive Gaming World

Client: House of Hype
Industry: Gaming
Output: Experiential
Services: Creative Technology, Motion, Experiential, Production Services

House of Hype needed a permanent gaming and entertainment destination for the Middle East.

DE-YAN conceived of, coded, and produced twenty-four custom interactive gaming experiences across 300,000 sqaure feet in Dubai and Riyadh, designed for high throughput with dynamic content refresh capabilities built in. All 24 titles were delivered in 11 months, with up to 11,000 interactions per day across both parks.

300,000 sq ft
footprint: 24
games delivered: 3,000–11,000
daily interactions

A figure in a red devil-horned costume poses in a neon-lit alley set with signage reading Sushi and other illuminated shop signs.

A red-lit corridor lined with metal scaffolding towers, with an LED screen showing an animated red humanoid figure.

A dark red room with the words Echo Park glowing on the wall above two illuminated touchscreen kiosks on a red console.

A kaleidoscopic purple digital tunnel with silhouetted figures and red laser beams, centered on a person walking down a lit runway.

A colorful arcade interior with green shelving, red-framed video screens, and arcade game cabinets along the floor.

A toy-themed corridor with an oversized cartoon bear mascot, striped floor, and colorful toy displays lining the walls.

A cylindrical LED video tower surrounded by pink cloud decorations hanging from the ceiling in a red-lit room.