In April 2026, DE-YAN commissioned the industry's largest independent study to measure what live experience actually does to a buyer's relationship with a brand. In partnership with Avasta, we found that 89% of buyers said a live experience was the reason they purchased, while the experience itself amplifies all other marketing channels. No other channel comes close. That study has been published and accredited by the Marketing Accountability Standards Board. Which means you can read it HERE.

Try it for yourself. Calculate your business's experiential ROI with our Experience Revenue Impact Calculator. Adjust your category, budget, reach, and horizon. The model returns the predicted revenue impact, multiplier, conversion, and cost per influenced buyer in real time.