We createinnovative experiences,beautifully.

As seen in

The Studio.

We believe the future belongsto brands that createsomething real.

DE-YAN is an award-winning global brand experience studio shaping the next era of human connection. With a collective of 150+ specialists throughout North America, Latin America, and the EU, we design and build experiences that move people and move culture. For over a decade, our studio has set the benchmark for how ambitious brands across luxury, fashion, tech, and more connect with their customers and drive measurable growth. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real.

About the Studio

Art, meet Science.

For more than a decade we have seen firsthand how experiential work, works.
And now we have the proof.

More Measurement

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DE-YAN Recognized as Experiential Agency of the Year

Read how we took home the gold at Ad Age's Small Agency Awards - Ad Age

People walking past a Fa Fa guerilla poster

DE-YAN at the FIFA World Cup Halftime Show

Read how we helped bring to life this historic event.

DE-YAN Founder Dejan Jovanovic on Shaping Brand Culture IRL

Read about the founding of the studio and a survey of some of our most impactful work - Communication Arts

DE-YAN Recognized as Experiential Agency of the Year

Read how we took home the gold at Ad Age's Small Agency Awards - Ad Age

DE-YAN at the FIFA World Cup Halftime Show

Read how we helped bring to life this historic event.

DE-YAN Founder Dejan Jovanovic on Shaping Brand Culture IRL

Read about the founding of the studio and a survey of some of our most impactful work - Communication Arts

More News

We createinnovative experiences,beautifully.

As seen in

The Studio.

About the Studio

We believe the future belongsto brands that createsomething real.

About the Studio

Our Capabilities.

More Capabilities

We design for the real world, not for the page.

DE-YAN’s phased, end-to-end approach combines strategy, creative, technology, motion, graphic design, and production under one system. Unlike our competitors, we work from conception through execution. Because we bring strategy, creative, technology, and production into the same room from day one, we can create cohesive, intentional, ambitious work that delivers on our initial promise. That’s the secret to our success and, ultimately, yours.

Art, meet Science.

E. R. I. C.More Measurement

For more than a decade we have seen firsthand how experiential work, works.
And now we have the proof.

In April 2026, DE-YAN commissioned the industry's largest independent study to measure what live experience actually does to a buyer's relationship with a brand. In partnership with Avasta, we found that 89% of buyers said a live experience was the reason they purchased, while the experience itself amplifies all other marketing channels. No other channel comes close. That study has been published and accredited by the Marketing Accountability Standards Board. Which means you can read it HERE.

Try it for yourself. Calculate your business's experiential ROI with our Experience Revenue Impact Calculator. Adjust your category, budget, reach, and horizon. The model returns the predicted revenue impact, multiplier, conversion, and cost per influenced buyer in real time.

01 — Categoryselect one

02 — Activation budgetUSD

$4.5M USD

03 — Live attendance + reachpersons

10,000on-site + extended

04 — Time horizonmonths

Modeled revenue impact

$27.2M

Estimated incremental revenue attributable to the activation across the selected horizon, modeled on Avasta category coefficients with 95% confidence interval.

6.1×

Revenue multiplier

71%

Modeled conversion

2.4×

Word-of-mouth lift

$634

Cost / influenced buyer

Data last updated 2026-05-04

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