We createinnovative experiences,beautifully.

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Press · as seen in

EST. 2014

The studio.

We believe the future belongsto brands that createsomething real.

DE-YAN is an award-winning global brand experience studio shaping the next era of human connection. With a collective of 150+ specialists throughout North America, Latin America, and the EU, we design and build experiences that move people and move culture. For over a decade, our studio has set the benchmark for how ambitious brands across luxury, fashion, tech, and more connect with their customers and drive measurable growth. In an industry obsessed with automation and efficiency, DE-YAN believes the future belongs to brands that create something real.

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MEASUREMENT

Art, meet Science.

For more than a decade we have seen firsthand how experiential work, works. And now we have the proof.

More Measurement

News

Happening Now

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Read how DE-YAN delivered a World Cup hit for Puma

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Ad Age — Luma AI's $1 million contest calls on creatives to make their dream ads with AI

Luma AI · 2026 press coverage. Read on Ad Age

Inside PUMA's citywide kit launch

BizBash — How PUMA turned a kit launch into a citywide celebration of global football culture

Read how DE-YAN delivered a World Cup hit for Puma

Puma Rolling Nations - Are You Experienced

Read how DE-YAN delivered a World Cup hit for Puma

Luma AI's $1 million dream-ad contest

Luma AI · 2026 press coverage. Read on Ad Age

Inside PUMA's citywide kit launch

Read how DE-YAN delivered a World Cup hit for Puma

View all news

Contact Us

NewStart a projectStart a project Presshello@de-yan.comhello@de-yan.com CareersApply nowApply now

We createinnovative experiences,beautifully.

--:--:--NYC--:--:--LA--:--:--TOR--:--:--SRB--:--:--BR

hello@de-yan.com

Press · as seen in

EST. 2014

The studio.

We believe the future belongsto brands that createsomething real.

More Studio

Capabilities.

We design for the real world, not for the page.

DE-YAN’s phased, end-to-end approach combines strategy, creative, technology, motion, graphic design, and production under one system. Unlike our competitors, we work from conception through execution. Because we bring strategy, creative, technology, and production into the same room from day one, we can create cohesive, intentional, ambitious work that delivers on our initial promise. That’s the secret to our success and, ultimately, yours.

More Capabilities

MEASUREMENT

Art, meet Science.

For more than a decade we have seen firsthand how experiential work, works. And now we have the proof.

E·R·I·C · Live preview

Calculate your experiential ROI.

In April 2026, DE-YAN commissioned the industry's largest independent study to measure what live experience actually does to a buyer's relationship with a brand. In partnership with Avasta, we found that 89% of buyers said a live experience was the reason they purchased, while the experience itself amplifies all other marketing channels. No other channel comes close. That study has been published and accredited by the Marketing Accountability Standards Board. Which means you can read it HERE.

Try it for yourself. Calculate your business's experiential ROI with our Experience Revenue Impact Calculator. Adjust your category, budget, reach, and horizon. The model returns the predicted revenue impact, multiplier, conversion, and cost per influenced buyer in real time.

01 — Categoryselect one

02 — Activation budgetUSD

$4.5M USD

03 — Live attendance + reachpersons

10,000on-site + extended

04 — Time horizonmonths

Modeled revenue impact

$27.2M

Estimated incremental revenue attributable to the activation across the selected horizon, modeled on Avasta category coefficients with 95% confidence interval.

6.1×

Revenue multiplier

71%

Modeled conversion

2.4×

Word-of-mouth lift

$634

Cost / influenced buyer

Data last updated 2026-05-04

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Contact Us

NewStart a projectStart a project Presshello@de-yan.comhello@de-yan.com CareersApply nowApply now