Measurement · 2026
Experiential ROI.
DE-YAN's answer to the long-running "how do you measure experience?" question is Hyperion, DE-YAN's a real-time attribution and measurement platform built to make every brand experience accountable to commercial outcome.
Experiential ROI.
Hyperion captures behavior and commercial signal as it happens across activations, broadcasts, retail environments, and post-production. The platform then converts these signals into gross merchandise value attribution, audience graph data, and creative learning that feeds directly back into the work.
- Capability
- Real-time GMV attribution
- Capability
- Audience graph & affinity
- Capability
- Generative creative routing
- Capability
- Post-experience commerce
· 90 days
ERIC — Experience Revenue Impact Calculator
Calculate your experiential ROI.
In April 2026, DE-YAN commissioned the industry's largest independent study to measure what live experience actually does to a buyer's relationship with a brand. In partnership with Avasta, we found that 89% of buyers said a live experience was the reason they purchased, while the experience itself amplifies all other marketing channels. No other channel comes close. That study has been published and accredited by the Marketing Accountability Standards Board. Which means you can read it HERE.
Try it for yourself. Calculate your business's experiential ROI with our Experience Revenue Impact Calculator. Adjust your category, budget, reach, and horizon. The model returns the predicted revenue impact, multiplier, conversion, and cost per influenced buyer in real time.
Modeled revenue impact
$27.2M
Estimated incremental revenue attributable to the activation across the selected horizon, modeled on Avasta category coefficients with 95% confidence interval.
Data last updated 2026-05-04
