A Campaign Turned Global Takeover

Client: Moncler Genius
Industry: Fashion & Luxury
Output: Motion
Services: Motion, Creative Strategy

Moncler needed to present its Genius collections in a format that matched the scale of the moment.

DE-YAN led the global campaign for MondoGenius, developing the CGI and 2D motion design language that carried the campaign across roughly 800 deliverables, including global takeovers of Times Square, Trafalgar Square, and Shibuya. Eleven designer collections from five cities came together under a single creative thread, hosted by Alicia Keys.

11
Designers: 5
Cities

Close-up of an eye with a cherry blossom branch reflected in the iris.

A pink vintage car, a flamingo, and a skateboard floating upside down above a city street.

Pixel-art figure in a black puffer jacket walking down a blue-lit New York street in a retro video game scene.

Pixel-art boombox sitting on a yellow-lit city street at night in a retro video game scene.

Glossy pink 3D typographic sculpture with melted, bubble-like letterforms on a black background.

Title card reading MONCLER PRESENTS MONDOGENIUS over a bald figure in a red and black outfit.

Symmetrical mirrored scene of industrial machinery and scaffolding with a glowing orange sun at the center.