Two illuminated humanoid figures made of golden light reflected in dark water at night.

Launching Tommy Hilfiger’s “Icons of Tomorrow”

Client: Tommy Hilfiger
Industry: Fashion & Luxury
Output: Experiential

Tommy Hilfiger needed a launch moment for its "Icons of Tomorrow" collection that could turn a runway show into something guests didn't just watch, but stepped inside.

DE-YAN designed a three-story-high water projection as the centerpiece of the event, built around a reflecting pool that mirrored the runway to create a glowing, immersive installation. Guests moved through illuminated light towers and portrait panels surrounding the pool, becoming part of the digital environment. The result was an experiential, multi-touchpoint activation spanning the full guest journey.

Illuminated Tommy Hilfiger sign beneath Tokyo Tower at night, framed by red and blue neon lights.

Crowd gathered at an outdoor Tommy Hilfiger event lit with red and blue neon amid illuminated city skyscrapers.

Two glowing orange humanoid figures projected against a dark night sky, reflected in water below.

Two women standing beside a reflecting pool at night, backed by a wall of illuminated portrait screens.

Person with hands raised in prayer pose, illuminated in red light with a mirrored double-exposure effect.

Two mirrored close-up profiles of a person's face lit in red against a dark background.

Aerial view of an illuminated outdoor stage with orange and blue lighting, surrounded by a large nighttime crowd.

Woman standing beside an illuminated Tommy Hilfiger sign at night, with red and blue neon lighting in the background.

Woman and man standing together beside a reflecting pool at night, backed by illuminated portrait screens.

Silhouetted performers on an elevated stage engulfed in bright stage lighting, viewed from above a crowd at night.

Woman in a long coat leaning against an illuminated metal frame beside a reflecting pool lit with colorful lights.

Group of five people posing together beside a reflecting pool lit with red and blue lights at night.