003Youtube’s Upfronts Partner
- Client
- YouTube
- Industry
- Media & Entertainment
- Output
- Experiential
Google E&E needed one studio to own Brandcast—scenic design, live graphics, and content—across YouTube’s most important annual pitch to advertisers.
From a Broadway debut in 2022 to Lincoln Center in 2026, DE-YAN scaled the event year over year: David Geffen Hall, the Creator Showcase, a Lady Gaga closing set, and finally a two-day three-format event absorbing real-time script changes and talent takeovers, all managed in-house. YouTube's CEO and CBO called 2026 the best Brandcast yet and awarded DE-YAN the Metropolitan Opera House for 2027.
- 5 Years
- Partnership
- 3
- Venues
- Doja Cat, Lady Gaga, Chappell Roan, Billie Eilish, Benson Boone, Stray Kids, Lizzo
- Talent
