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World Cup Halftime ShowMotion

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House of HypeExperiential

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SNL x Travis ScottMotion

Icons of TomorrowExperiential

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LV BeautéExperiential

Youtube BrandcastExperiential

Volez, Voguez, VoyagezExperiential

MC WaltzExperiential

Virgil Abloh TributeLive

KidSuper FlagshipExperiential

Snap x DisneyExperiential

Luma Dream BriefCreative Strategy

Big Face Coffee ShopExperiential

Alicia Keys Munich ShowExperiential

MagmaExperiential

Samsung YOUniverseCreative Tech

Dior x GuggenheimCreative Tech

Dior RunwayLive

Fenty Skin PartyCreative Strategy

NBA 2K Royal CourtExperiential

Snap Partner SummitLive

Meta BeachExperiential

DearMax Brand IdentityCreative Strategy

NicopandaExperiential

Google Marketing LiveExperiential

Android XR x SphereMotion

Meta ConnectExperiential

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Illuminated stage screen reading "Welcome to The YouTube Era" with a presenter walking down red-lit steps

Youtube’s Upfronts Partner

Client: YouTube
Industry: Media & Entertainment
Output: Experiential
Services: Experiential, Production Services

Google E&E needed one studio to take on Brandcast, YouTube’s most important annual pitch to advertisers.

Over the years, DE-YAN has led the scenic design, live graphics, and content development for Youtube Brandcast. From its Broadway debut in 2022 to a Lincoln Center takeover in 2026, the studio scaled the event year over year. The two-day, three-format event absorbs real-time script changes and talent takeovers, and has featured closing sets by Lady Gaga, Chappell Roan, and Zara Larsson. YouTube's CEO called 2026 the best Brandcast yet.

5 Years
Partnership: 3
Venues: Doja Cat, Lady Gaga, Chappell Roan, Billie Eilish, Benson Boone, Stray Kids, Lizzo
Talent

Three performers in silver warrior-style costumes descending a purple-lit stage staircase

Three dancers in gold fringe outfits performing under purple and orange stage lighting

Performer in a long green dress standing before a snowy forest backdrop projection

Wide shot of the audience cheering with arms raised toward the stage screens

Stage screen reading "HARD LAUNCH" above a red-lit staircase with a performer walking down

Stage screen reading "KEEP THE METER RUNNING, Coming soon, only on YouTube" above a taxi-cab set with two seated hosts

Stage screen reading "VIEWERS TRUST CREATORS" with a host on the circular stage

Stage screen reading "Creator Shows" displaying a grid of show thumbnails, with a host in red on stage

Circular stage screen displaying a game show set, ringed by blue lighting

Red-lit stage screen showing a grid of photos above a red staircase

Silhouetted figures standing in a row against a red-lit stage backdrop

BRANDCAST 23

Two performers on a checkerboard-patterned stage floor beside video screens

Stage screen displaying a magenta and orange geometric pattern beside a portrait of a performer

Performer singing into a microphone beside a pianist, lit in red

Performer in a dark headwrap and outfit posing against a red-lit textured backdrop

Angled red stage screens forming a geometric pattern with a dark red glow

Group of performers in dark outfits posing together under red stage lighting

BRANDCAST 26

BRANDCAST 26

Performer at a piano on stage with a large pink and blue gradient screen behind, flanked by silhouetted dancers

Performer in a flowing white and black gown walking a runway-style stage with dancers, lit in magenta

Vertical stage screen displaying a pink, teal, and blue geometric gradient pattern

Wide stage view with an orange sunset screen above silhouetted audience members

Abstract red and orange pixelated pattern projected across the stage screens

Silhouette of a performer at a grand piano lit by a blue glowing arch

Dancers performing on illuminated yellow platforms with a screen showing a performer above

Cluster of angled silver panels lit against a dark stage backdrop

Host seated at a red-lit desk flanked by mirrored red stage panels

Silhouetted figure on stage lit by a glowing red mask-like screen

Curved red stage screen lit like a blade or wing shape

Group of dancers in dark tactical-style outfits performing with red smoke on stage

BRANDCAST 23

Band performing on a stage framed by blue LED panels

Wide stadium-style stage screens showing a portrait, lit in blue and green

Stage screen reading "Brandcast" above a symmetrical yellow and black lit stage

Stage screen showing a portrait beside blue curved lighting elements

Stage screen reading "Brandcast" on an angular blue-lit set

BRANDCAST 25

Stage screen displaying a grid of photos above a pink and red lit set with silhouetted dancers

Performer in a pink spotlight on a white geometric stage set

Wide shot of a stage flanked by tall white curtain-like light panels

Performer seated on a stool singing into a microphone against a pink curtain backdrop

Wide view of pink-lit draped curtain panels framing an empty stage

Performer seated at a piano beside a singer on a stool, both lit in pink

BRANDCAST 25

Performer seated on a stool singing against a green-lit curtain backdrop

Close-up of green geometric patterned screens flanking the stage

Performer seated on a stool singing into a microphone against a soft cream curtain backdrop

Blue-lit draped curtain panels creating a wave-like pattern on stage

Split-screen stage lighting contrasting red on one side and white-orange on the other

Silhouetted performer standing before a glowing blue circular light on a dark stage

Blue-lit stage panels arranged with a glowing doorway effect

Silhouetted performer and musicians on stage beneath a glowing blue circular light

Silhouetted audience members standing before a large blue-lit screen panel

Dancers performing in front of red stage screens showing photo collages

Group of dancers performing in front of a screen with graffiti-style text graphics

Performers on a foggy stage beneath large screens showing orange cloud imagery

Glowing archway lit against a dark stage with a projected moon or sun

Close-up of a performer's face lit through vertical light slats

BRANDCAST 25

Stage screens displaying the text "STRAYKIDS" amid foggy blue lighting with performers below

Musicians performing on a foggy stage beneath screens showing orange cloud imagery

Performers on a misty stage lit in pink and blue with layered screen panels behind

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