Wide interior shot of Madison Square Garden arena bowl under a radial pink and blue lighting fixture.

Louis Vuitton Takes over Madison Square Garden

Client: Louis Vuitton
Industry: Fashion & Luxury
Output: Experiential
Services: Experiential, Creative Technology, Motion, Production Services

Louis Vuitton needed a launch moment for its first-ever NBA collaboration that matched the scale of both brands.

DE-YAN took over Madison Square Garden entirely, building inside of it a virtual shopping experience. This included filming and 3D scanning the LV set installed inside the arena and playing digital content across LED and overhead screens, as well as conceiving of set design and decor. The result was a fully explorable virtual store that let shoppers from anywhere in the world walk through Madison Square Garden and shop the collection.

Madison Square Garden
Venue: Digital Content · 3D Scan · 360 VR
Deliverables

Curved LED display reading Madison Square Garden above a sunglasses graphic, lit in pink and purple.

Basketball hoop and net with a pair of tan boots hanging from the rim.

Model in an orange tracksuit holding a blue and white quilted crossbody bag.

Two circular product details side by side: an NBA-patterned medallion and a tan basketball-textured leather disc.

Figure in a pink suit sitting on a courtside barrier rail beside a basketball on the arena floor.