007A Car Wrapped in Light
- Client
- Genesis
- Industry
- Automotive
- Output
- Experiential
Genesis needed to launch its first-ever Electrified GV70 with a moment that could turn heads.
DE-YAN created a six-week outdoor experience on the High Line, just outside Genesis House, anchored by 3,000 feet of LED lighting that transformed the space into the city’s newest holiday lighting destination.
- 11,000
- Daily Impressions
- 7M
- Impressions
- 3,000 FT
- LED Lighting
