007A Keynote Treated as a Film
- Client
- Industry
- Consumer Tech
- Output
- Live
Google needed an I/O keynote stage that elevated their AI announcements without overshadowing the product story.
A 90-minute production planned as a feature film, with a single sweeping camera language and choreographed rear-projection that cued perfectly to each product reveal.
Live audience of 7,000 in Mountain View. Stream peaked at 5.2M concurrent. Coverage was meaningfully more positive vs. the previous year’s keynote.
- 7,000
- In-person attendance
- 5.2M
- Peak concurrent stream
- 90min
- Single-take rehearsal cycle
