Presenter standing on a wooden geometric stage set with a colorful Google block backdrop, addressing a large seated outdoor audience.

A Keynote Treated as a Film

Client: Google
Industry: Consumer Tech
Output: Live
Services: Production Services

Google needed an I/O keynote stage that elevated their AI announcements without overshadowing the product story.

DE-YAN designed and produced the 90-minute keynote as a feature film, with a single sweeping camera language and choreographed rear-projection that cued precisely to each product reveal. The keynote played to a live audience of 7,000 in Mountain View and peaked at 5.2 million concurrent viewers on stream. Press coverage was meaningfully more positive compared to the previous year’s keynote.

7,000
In-person attendance: 5.2M
Peak concurrent stream: 90min
Single-take rehearsal cycle

Oversized Google-branded mug filled with plush toy characters on a stage set with colorful window graphics.

Presenter standing beside three Pixel models displayed on stage, colorful backdrop behind.

Presenter beside a large screen reading 'Trillium' with a circuit board graphic, on the I/O stage set.

Close-up of a wooden 'G' letterform carved into a stage wall panel.

Presenter standing on a circular platform beside a screen showing a circular multicolor I/O emblem, large seated audience.