SNAP x VOGUE CANNES
ExperientialGraphics
Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, was a groundbreaking collaboration between Vogue and Snap Inc. that illustrated how augmented reality can advance the realm of physical fashion, amplifying and transforming clothing designs through an innovative digital experience. The exhibition debuted in 2022 at the Centre d’art La Malmaison in Cannes, followed by Central London in early 2023 on exhibit during London Fashion Week. Designers on display included Balenciaga, Dior, Versace, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney and Thebe Magugu.