MAC HOLIDAY

MAC Cosmetics concept and art direction for the holiday 2014 Maczine issue. The issue’s theme is "Holiday" which goes through the entire magazine. The cover has blind embossed stars which are foil stamped. Each page has a different size and structure. The concept was chosen to emphasize and contrast the black and white theme of the main story. As extra we added a book marker with heirloom pendant which reflects the MAC's main holiday campaign theme.