KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image
KIDSUPER STORE | Gallery Image

KIDSUPER STORE

Experiential

DE-YAN designed the first ever KidSuper store in Brooklyn's 'KidSuper World,' collaborating with the visionary designer and artist behind the brand, Colm Dillane. The design captures the essence of KidSuper, redefining retail by embracing its wild wonderment. Inspired by NYC's iconic elements, the store embodies laundromats, mini-marts, and libraries. These physical and non-physical spaces serve as community hubs, reflecting Dillane's commitment to nurturing the next generation of artists.

Prioritizing user experience, the three worlds within the store are intentional choices beyond aesthetics. The laundromat offers alterations, the mini-mart showcases collaborations, and the library inspires the next wave of creatives. The high-end store, featuring three distinct yet cohesive worlds in Brooklyn, pushes the boundaries of traditional retail.