The launch of Fenty Skin took place in a Webby Award-winning virtual house party where guests were invited to discover unique interactive experiences. A custom FENTY skin product shop was found at The Spa. AI bartenders created recipes solely from guests' at-home ingredients at the bar. A live DJ played as people met on the dancefloor through a live stream video. Rhianna invited her friends, including Lil Nas X, to make special guest appearances. Lastly, the chance to meet Rhianna for those who engaged the most.